Designing the Title

 Brainstorming

After a long time of deliberating over what to name the film I had to choose between two options:

1. The Crimson Clue
2. The Red Herring

Although I liked the alliteration in the first option, it felt a bit generic and obvious, considering the nature of the first scene. Therefore, I decided on the title 'The Red Herring'. This was because, in the plot that I envisioned for the film, the word 'RED' written in blood would turn out to, in fact, be a red herring, which accidentally points to the wrong killer. This would fit in with the usual practice of misdirection in mystery movies. I also liked that the word Red from the title was therefore incorporated in the movie in two ways, in the literal usage of the phrase 'Red Herring' and secondly in the fact that the clue left behind by the victim is written in blood red.

Picking the Font

I used an online site called Fontspace to search for footage that would fit the theme of murder. Initially, I used a thick angular font to create a professional and sombre look for the film, but I was not completely satisfied that it fits the genre of the film.

 Therefore, I tried a few different fonts before finally deciding on one called The Macabre, which I really like as it looked very much like words written in blood which acted like a different reference to the start of the film. I also knew that I wanted a deep red colour for the title.